The 10-step process to create an unforgettable brand that’s primed for growth

In the era of choice - your brand is your most valuable asset. But, how do you turn it into your most competitive advantage?

typical growth challenges

You’re struggling to attract the
very top talent You’re often competing on price Your brand doesn’t always resonate with your audience You're not getting the marketing ROI you want

You lack clarity on your value proposition, differentiation and positioning You don't have a crystal clear message and story Your business has outgrown your brand

The 10-Step Process To Position Your Brand For Growth.

In this half-day workshop and training session, you'll learn, and be provided with all of the tools and support to -

01

Define your ideal customers & analyse your competition
02

Find and communicate your purpose
03

Articulate your vision and mission
04

Define your brand
DNA/Values/Principles
05

Uncover your key differentiators
06

Set your brand promises
07

Create your positioning statement
08

Discover your brand personality archetype
09

Tell your brand story
10

Set your brand growth and marketing plan

here’s what you’ll get

A half-day online workshop and training
A comprehensive brand workbook packed with tools, advice and templates
Access to a Slack channel for support from Rich and his team

richard evans

Rich Evans is the founder of Bold Identities, a digital agency that operates in both the UK and US.

He also heads up Potent Brand Consultancy and has directed over 100 strategic brand projects for B2B and Recruitment businesses who are in growth-mode.

hear from our happy clients

Since working with Rich and launching our brand via Potent we have exceeded all headcount, revenue and expansion goals. We’re delighted with the results. Enough said!

Rory Maddocks, Talisman

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Since working with Rich and the team to rebrand and reposition our business offering, we've broken all revenue targets, doubled in size from a headcount perspective, moved into a new London HQ and have launched a US division. We've partnered with some of the world's most recognised businesses who have all bought into our product offering and have been very vocal about the want to be affiliated with our brand moving forward.

Kev Hammond, Develop.

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If anyone is looking to unlock their brand’s potential then I’d highly recommend working with Rich and the team at Potent. Terrific to work with and the launch has been a huge success.

Justin Frank, Rate of Return

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I’m delighted with the results. You won’t be disappointed. They talk the talk, but most importantly also walk the walk

Chris Peace, Peace Group.

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Potent have strategically re-positioned our brand and placed us in a position of confidence. Our clients love it. Sales has become easier. We’re excited for the growth journey that the process has been a catalyst for.

Dan Perkin, Spark.

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I'm a solo recruitment business set up in January 2020. In late 2020 I decided I needed a brand that really represented me and my values properly in the market. At the time I had billed £95,000 in Y1. Fast forward to now, I just billed £271,000 in 2021 and I can attribute at least £70,000 (in 1 year alone) to my repositioning/rebrand.

Simon Monaghan, OddShoes

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We were struggling to define our message as an employer. We worked with Potent to help define and activate our Employer Brand. They dig deep and I’m highly impressed with the results. Highly recommend.

Hannah Lopez, Bolay

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